
Raku Ichijo is an average high school student. He also happens to be the sole heir to the head of a Yakuza Family called the Shuei-gumi. 10 years ago, Raku made a promise… a secret promise with a girl he met. They promised one another that they will “get married when they reunite.” Since then, Raku never let go of the pendant the girl gave him.

Raku Ichijo, the son of a yakuza boss, prefers to just live a normal high school life. On the way to school he is kneed in the face by a girl, but gets tended by Kosaki Onodera, a sweet classmate that he has a crush on since middle school. The teacher announces a new transfer student, Chitoge Kirisaki, who happens to be the girl that crashed into Raku, and they start arguing. Raku realizes he has lost his locket that contains the memories of his first love, because of the collision, and asks Chitoge to help look for it. After several days their relationship gets worse that Raku tells Chitoge to stop looking. Chitoge eventually finds the locket. Afterwards, Raku's father tells Raku that he is to pretend being in a dating relationship with a girl from a rival gang in order for their gangs to make peace, but to Raku's chagrin, the girl turns out to be Chitoge.

In order to settle the feud between their families' gangs, Raku and Chitoge act lovey-dovey towards each other. The next day, Chitoge and Raku go on a date, which is heavily supervised by the gangs, but they drive each other nuts on typical activities. At a park, Chitoge heads to a restroom where she overhears her gang acting suspicious over the relationship. Raku wishes he were on a date with Kosaki instead when she suddenly appears. Chitoge returns and tells Kosaki that she and Raku are a couple.

Raku wants to talk to Kosaki and explain to her that he’s not going out with Chitoge. All the other students are very curios about Raku and Chitoge's relationship, while Claude is still suspicious of what is going on. Raku finally decides to consult Shu.

Chitoge's Friend Notebook is helping her make friends. Onodera seems happy that Raku and Chitoge are such a lovey-dovey couple, even though she has feelings for him. Raku can't wait for Onodera to come over to his place for the study group he's having.

Ruri talks to Onodera about her feelings for Raku and the promise she made ten years ago. Ruri asks Chitoge to join the girls' swim team and invites Raku, Chitoge and Onodera to the swimming practice, in hopes of investigating their true feelings.

Chitoge faces surprising difficulties in her attempts to thank Raku for rescuing her. After discovering the true nature of Chitoge and Raku’s relationship, Onodera tries to muster up the courage to confess her true feelings for Raku.

A new transfer student arrives at the school. The girls fall in love with him, while the boys can't help having feelings of jealousy. It turns out that the new student is an old friend of Chitoge. Will Raku be able to handle having a rival?

Claude is training Tsugumi for her mission of finding out the truth about the relationship between Raku and Chitoge. Tsugumi is going through some changes, and she seeks advice from people around her. Could it be possible that she is in love?

While on an open-air school trip, Raku mistakenly ends up in the women's hot spring. When his female classmates show up to bathe, he must try and find a way to escape before being caught and labelled as a peeping tom.

The students are holding their annual Test of Courage. There is a lottery, and the boys and girls are pairing up and holding hands. Raku wants to get paired up with Onodera more than anything, but Chitoge has gone missing in the woods in a ghost costume!
Available on: Tokyo MX, Tochigi TV, Gunma TV